PRIVACY POLICY

Welcome to thegentlecraft,a small knitwear brand.Thegentlecraft run by Xincheng District Yunmei Knitwear Store, and we care about your privacy. This policy explains what personal information we collect, why we collect it, how we use it, and who we share it with when you visit our website, shop with us, or reach out to us.

If anything isn’t clear, or if you have questions, just drop us a line at service@thegentlecraft.com – we’re happy to help.

Effective Date: April 25, 2026

1. What information do we collect?

It depends on how you interact with us. Here’s what we may gather:

Your contact details – name, email, phone number, billing and shipping addresses.
Order details – what you bought, size/colour choices, total cost, delivery method, and your order history.
Payment info – handled by our payment processors; we never store your full card number or security code.
Account info – login credentials, saved preferences, and anything you add to your profile.
Messages and content – enquiries, support chats, reviews, photos, videos, or any other content you share with us.
Device and technical data – IP address, browser type, device model, operating system, language, and approximate location.
How you use our site – pages viewed, links clicked, products browsed, referral sources, and other on‑site actions.
Cookies and similar tools – we use cookies, pixels, and local storage to remember your preferences, analyse traffic, and keep the site working smoothly.

2. How do we use your information?

We use your data to:

Process and deliver your orders, and send you confirmations and tracking updates.
Verify payments and help prevent fraud or unauthorised transactions.
Answer your questions about products, deliveries, returns, or refunds.
Run, maintain, and improve our website – and keep it secure.
Personalise your shopping experience and suggest products you might like.
Measure how well our site and ads are performing.
Detect and prevent technical issues, misuse, or security threats.
Meet our legal, accounting, and tax obligations.
Send you marketing messages – but only where the law allows, and always with an easy way to opt out.

3. Cookies and similar technologies

We (and our authorised partners) use cookies, pixels, tags, and local storage to:

Keep the website functioning properly (e.g. your shopping cart).
Remember your preferences and past selections.
Understand how visitors explore our site.
Measure ad performance and show you relevant offers (where permitted).
Help detect fraud and maintain security.

You can control cookies through the settings on our site or in your browser. If you turn some off, certain features may not work as expected.

4. Who do we share your information with?

We only share your data when it’s reasonably necessary – for example, with:

Our hosting, e‑commerce platform, and tech providers.
Payment processors and fraud prevention services.
Warehouses, suppliers, fulfilment partners, and shipping carriers.
Customer support and communication tools.
Analytics, advertising, and marketing partners.
Professional advisers (accountants, auditors, insurers, lawyers).
Government authorities or others when the law requires it.
A buyer or successor in case of a merger, acquisition, or business transfer.

In some regions, sharing data for advertising purposes may be considered a “sale” or “targeted advertising” under local laws. Where that applies, we’ll give you the appropriate choices.

5. How long do we keep your data?

We keep your information as long as we need it to provide our services, fulfil orders, keep records, resolve disputes, prevent fraud, enforce our terms, and comply with legal requirements. How long exactly depends on the type of data and why we collected it.

6. How do we protect your data?

We use reasonable administrative, technical, and organisational measures to safeguard your information. But no internet transmission or electronic storage is 100% secure – so please keep your account credentials safe and let us know immediately if you suspect any unauthorised activity.

7. International transfers

Our team, service providers, suppliers, and fulfilment partners may be located in different countries. That means your data might be processed or stored outside your home country, where data protection laws may differ. When we transfer data internationally, we take steps to ensure appropriate safeguards are in place, as required by law.

8. Your rights and choices

Depending on where you live, you may have the right to:

Ask for a copy of your personal information.
Correct inaccurate or incomplete data.
Request deletion of certain information.
Object to or restrict how we process your data.
Receive a portable copy of your data.
Withdraw consent (if we’re relying on it).
Opt out of targeted advertising, sales, or sharing of your data.
Appeal a decision we’ve made about your request.

To exercise any of these rights, just contact us at service@thegentlecraft.com. We’ll need to verify your identity before we can act on your request.

You can unsubscribe from promotional emails at any time using the link in the email, or by asking us directly. We’ll still send you order‑related messages (confirmations, shipping updates, security alerts) as needed.

9. Children’s privacy

Our website isn’t intended for children who aren’t legally allowed to make online purchases without parental involvement. We don’t knowingly collect children’s data in violation of any law. If you believe a child has provided us with personal information without proper consent, please let us know – we’ll look into it promptly.

10. Third‑party links

Our site may include links to other websites or services. Those third parties have their own privacy policies, and we’re not responsible for how they handle your data.

11. Changes to this policy

We may update this policy from time to time – for example, when we change our services, business practices, or to reflect new legal requirements. Any changes will be posted on this page, and if they’re significant, we’ll give you additional notice where required.

12. How to contact us

If you have any questions about this policy , please reach out:

Brand: thegentlecraft
Website: https://www.thegentlecraft.com
Customer Service Email: thegentlecraft@163.com；service@thegentlecraft.com
Store Operator: thegentlecraft is operated by Xincheng District Yunmei Knitwear Store, which is responsible for the operation of the online store, order processing, customer service, and related e‑commerce activities.
- Date of Establishment: February 10, 2023
- Business Registration Number: 92150102MAC6UYT80G
Registered Business Address: No. 18, South Square, Tongda Mall, Chezhan East Street, Xilin North Road Street, Xincheng District, Hohhot City, Inner Mongolia Autonomous Region, China

Please do not send returns to our registered address unless instructed by our team. Always contact us first for return instructions.